Wednesday 5 December 2007

Ben and Jerry's



Ben and Jerry's likes to portray itself as an ethical brand. One of the company's recent initiatives has been to sponsor a Climate Change College - a project which is sending six young European environmentalists to study and explore the high Arctic. Neil Jennings, from Kingston-upon-Thames, devised a "Student Switch Off" campaign which encouraged university students to turn off lights and unplug their phone chargers in halls of residence. Read here.

No comments: